train. recover. repeat.

Wintergreen Sport is a major topical analgesic brand from South Africa. Their flagship product line features an assortment of magnesium products that reduce inflammation, cramping, muscle tension, and more.

With a big launch in America, they brought us to create some static and video assets to generate awareness of the brand. These assets featured both social media and programmatic placements.

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The headline: "Train. Recover. Repeat." places emphasis on one often overlooked element of training: recovery. And what better way to recover than with Wintergreen?

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The campaign features a cast of high-intensity athletes with the product line in the foreground. The emotions of the talent radiate with a sense of unyielding determination and unwavering confidence while the darker tones add intensity and drama to the imagery.